Samsung Marketing Plan Essay Example for Free

Samsung Marketing Plan Essay Samsung Electronics has proven to the business world that they are one of the mostprestigious technology companies in the industry. With more technology advancements thanour market can handle at this point and time, Samsung has paved the way for the future inelectronics. One of the most popular new â€Å"toys† in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on themarket. With the release earlier this year, Samsung dominated the market, controlling nearly90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competitionwith its ultra-thin screen, measuring only 0. 3 inches in width. The 9000 series also comes with afull color spectrum that makes for an incredible viewing experience. Although Samsung is dominating the 3D market, we still have very detailed strategiesand tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration,union, and encouraging innovation. Samsung is always preparing for the next big item to hit themarket, which is why their technology is so far ahead of all leading competitors. In the future,we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give usaccess to all of Microsoft’s gaming technology, in which we will combine with our quality of sound and viewing stations to create the ultimate gaming experience. Of course, throughoutour journey through this market, we will continue to provide the best ad campaigns for the publicso that they will never forget our product. We will put as much prominence as possible in thesleek design and the one of a kind ultra-thin panel, only available in the Samsung 9000 series. By having an effective ad campaign, we will be able to catch the eye of many different targetgroups. Our major target groups are men around the ages of mid twenties to late thirties,Caucasian males, with a new and growing family. Studies show that this category is more likelyto buy the TV, along with a gaming system, than other aged males. We are also targeting â€Å"CubeTubers†. This is a group that consists of young people who grasp onto new technology quickly.

Comparing the Dominant and Feminist Readings of Shakespeares King Lear

Comparing the Dominant and Feminist Readings of King Lear      Ã‚   Shakespeare's King Lear has been the source of much contention as to the way in which the text can be read. The play originally was written for the Jacobean audience of Shakespeare's time, but since then has taken on many other readings. These new readings are produced to comment on issues in the society in which it is explored. Readings encompass a wide range of ideas - from the Dominant reading, the manner in which Shakespeare's audience would have perceived the text, to feminist ideals. The various readings are influenced by the context in which they are discussed. In particular the dominant and feminist readings of King Lear both perceive the text in different contexts; the dominant following the traditional Jacobean interpretation as it was originally written, and the feminist reading pursuing a need for the lack of a patriarchal society in the twentieth century. King Lear can be read in a variety of ways, achieving a set perspective that suits the reader.    The Jacobean reading of King Lear focuses the blame for chaos and the subsequent tragedies on Lear's foolish decision to divide his kingdom between his three daughters. Though the play is set in pre-Christian times, Shakespeare's audience was greatly influenced by Elizabethan structure and hierarchy. According to the Great Chain of Being, God was the head of the universe, and the King was established as Gods connection to people. Lear's choice of abdication would have been viewed as blasphemy towards God. The audience would now perceive Lear's tragedy as inevitable due to his decisions. The play `King Lear' can be viewed as an expression of the Jacobean period concept of so... ... focuses on Lear's downfall and the pity we feel for Lear. The feminist reading of King Lear focuses on how the portrayal of women in the play is of a negative aspect and displays women as unfit for any role of leadership, else chaos ensues. The film A Thousand Miles shows how King Lear can be interpreted as a feminist reading in a contemporary setting, revealing the text King Lear in an entirely new light - women portrayed as the victims of men. King Lear can indeed be read in a variety of ways.    Works Cited Frey, C.   Experiencing Shakespeare.   Columbia: University of Missouri Press, 1988. Granville-Barker, H.   Prefaces to Shakespeare.   London: B.T. Batsford INC, 1984. Halio, J.   The Tragedy of King Lear.   Cambridge: Cambridge University Press, 1992.   Thompson, A.   King Lear Criticism.   NJ: Humanities Press International, 1988.

Leadership and Nursing

Leadership and NurseProductivity Leadership and Nurse ProductivityThis paper will review an article by Elizabeth Curtis and Rhona O’Connell in Nurse Management-UK. â€Å"Essential leadership skills for motivating and developing staff† reviews the importance of leadership skill and empowering staff (Curtis & O'Connell, 2011). This article discusses the effect manager has on the staff they supervise, and how a negative attitude can produce negative results; whereby a positive and supportive environment can produce staff Nursing Leadership and Developing Staff Productivity. In the article, Curtis and O’Connell discuss the difference between transactional and transformational leadership. Transactional leadership is based on working on an agreed level of performance for a reward. Managers only intervene when something goes wrong. It is a reactionary type of managing. Transformational leadership, on the other hand, is supportive of the employee. Transformational leadership results in higher employee performance, positive relationships and greater employee satisfaction. When employees have job satisfaction is leads to increased productivity and retention. Data Analysis In reviewing and analyzing this article, the transformational leader has four main elements. These elements are charismatic leadership, inspirational motivation, intellectual stimulation and individual consideration (Curtis ; O'Connell, 2011). This leadership style is important in today’s healthcare. With all the increasing demands and changes being placed on nursing staff, nurses need a supportive and inspiring leader A charismatic leader is admired and respected by the staff. The leader can affect their staff by being a positive role model. Skilled communication is a strong key in to promote self-confidence and respect in their staff. Inspirational motivation shows a team spirit and enthusiasm for the position. This can affect the staff’s development and potential. The staff is very knowledgeable about the role they play. When problems arise, asking the staff for solution encourages participation and motivation. This also shows the staff they are a valuable part of the team. Intellectual stimulation demonstrates the aptitude for creativity and advancing knowledge base. These leaders encourage their staff to continue their knowledge of the field. They provided mentorship encourage nurses to become certified or get advanced degrees. Individual consideration is where leaders are supportive to their staff’s needs. In this article, Curtis and O’Connell determined that staff will leave a position because the manager did not show concern for the staff. Managers must realize that staff needs social contact and friendship and should be treated with dignity and fairness. Through these leadership skills a manager can create an environment that encourages staff to behave in a mature way, express creativity and enable participation in decision making processes. This will increase job satisfaction, staff retention and productivity. Importance of This Article This article discusses skills for motivating and developing staff. This article also discusses transformational leadership verses transactional leadership. Transformational leadership is important because it provides not only direction but it also creates opportunities for professional development (O'Brien et al. , 2008). Through the information here on encouraging staff to participate, to be creative and to continue gaining self- confidence, a manager can excel in leadership. It is important to have excellent leadership skill a manager should strive for the best unit possible. This will include motivated enthusiastic staff and maintain the staff. This will also have an added benefit of decreasing the financial expenses through reduced turnover and improved job satisfaction. Strong Nursing Leadership In society there are always leaders and followers. It is important to know how to lead to have successful followers. Once a leaders has the skills necessary to assure satisfied followers or staff members then the process of job satisfaction will be a natural progression. Followers do not simply follow. Leaders in community nursing should be aware that successful leadership is the result of a cooperative process involving leaders and followers. They argue that leaders who ignore followers and their contribution to leadership do so at the peril of their organizations (Kean ; Haycock-Stuart, 2011). Therefore, it is important to have skills and guidance how to nurture and develop the followers (staff members) to be productive and satisfied. Conclusion In this review, it was discussed the importance of transformational leadership. With transformational leadership the manager can lead the staff (followers) toward job satisfaction. When a staff member has job satisfaction, productivity increased and staff turnover decreases. Job satisfaction is accomplished through charismatic leader, inspirational motivation, intellectual stimulation and individual consideration. The transformation leader that understands and nurtures the staff will have a productive effective team. References Curtis E O'Connell R 2011 Essential leadership skills for motivating and developing staff. Curtis, E. , & O'Connell, R. (2011). Essential leadership skills for motivating and developing staff. Nursing Management – UK, 18(5), 32-35. Kean S Haycock-Stuart E 2011 Understanding the relationship between followers and leaders. Kean, S. , ; Haycock-Stuart, E. (2011). Understanding the relationship between followers and leaders. Nursing Management-UK, 18(8), 31-35. O'Brien J Martin D Heyworth J Meyer N 2008 Negotiating transformational leadership: a key to effective collaboration [Abstract]. O'Brien, J. , Martin, D. , Heyworth, J. , ; Meyer, N. (2008). Negotiating transformational leadership: a key to effective collaboration [Abstract]. Nursing ; Health Sciences, 10(2), 137-143.

Impromptu Speech on Happiness

Impromptu Speech on Happiness Everyone is looking for happiness in life. Of course, it is not always full of happy moments and you have to be ready for it. There are a lot of ways you can live a very happy life. Problems will come and you will have to face them with courage. Along with that you will have to find ways to solve them. There are some certain principles, which will help you enjoy each and every day of your life. The first and foremost way is to live in the present. You should be aware that what happened in the past cannot be changed. Thus, there are no reasons to worry about it. No one can be certain about the things that are going to happen in the future. But it is not the case with that of the present. It is the reality, in which you have to live and win. Another thing to take care of is your attitude towards rivals. You shouldn’t see your rivals or competitors as your enemies. You should only try to defeat them, not to destroy them. Such a compassionate attitude towards everyone can bring happiness to your life. You shouldn’t be adamant to anything. If you have this trait in your character, you will have to work on it and change it. That could be a very slight change, but it will bring about a big change in your life. You should try to see the things around you from the position of other people. Then you will be able to understand the difficulties of others. If you are ready to follow these three principles in life, you are sure to live happy and peaceful life. You should learn to think positively and understand that happiness is the vital aspect in life and one of its main goals.